About this site—the "what"
In this post-corporate era, all professionals are businesses-of-one. We must flesh out our own profiles and mold our own brands. We must be our own scouts, analysts, developers, marketers, merchandisers, and salespeople.
That's where clichés have a sneaky way of creeping in. Think "We get the job done, and we get it done right!" or "Customer satisfaction is our top priority!" (No offense, anyone.) Does your brand express notions most brands could adopt? Then it probably does little to distinguish you.
Unless, of course, you achieve a rare feat like "Just do it." Simple. Clear. Memorable. And the brand association? Unmistakable. It fell into place; it didn't happen overnight, but it did. And yours will, too.
This site was created by a 21st-century career-services professional for 21st-century professionals. It was designed to be a resource in the process.
OK, so these are the ideas behind this website. Would you like to learn more about the person behind it? Then click here.
You can also visit my LinkedIn page and look me up on Twitter. Come to think of it, you can even e-mail me! Oh, and do check back here soon.
In this post-corporate era, all professionals are businesses-of-one. We must flesh out our own profiles and mold our own brands. We must be our own scouts, analysts, developers, marketers, merchandisers, and salespeople.
That's where clichés have a sneaky way of creeping in. Think "We get the job done, and we get it done right!" or "Customer satisfaction is our top priority!" (No offense, anyone.) Does your brand express notions most brands could adopt? Then it probably does little to distinguish you.
Unless, of course, you achieve a rare feat like "Just do it." Simple. Clear. Memorable. And the brand association? Unmistakable. It fell into place; it didn't happen overnight, but it did. And yours will, too.
This site was created by a 21st-century career-services professional for 21st-century professionals. It was designed to be a resource in the process.
OK, so these are the ideas behind this website. Would you like to learn more about the person behind it? Then click here.
You can also visit my LinkedIn page and look me up on Twitter. Come to think of it, you can even e-mail me! Oh, and do check back here soon.